The story feature on Instagram has made some minor changes, which will make the app's various Stories tools - including GIFs, Countdown Stickers and Polls - easier to access and apply, direct from the main bar. Stories have become an incredibly important part of Instagram marketing strategy, therefore it’s important to keep up with all the latest updates! 

The biggest change on the platform is the addition of a new 'Create' mode. This has replaced the  'Type' option, and you'll now be able to find all the various creative tools available, as opposed to having to add them through Stickers! With these options now being easier to locate, and by having them grouped together in this way, it could encourage more use of the app overall. 

Feature-wise, this format update makes it a little easier to get a better idea of how your Story frame is going to look. This update has also made the various creative tools easier to locate and could help ensure that you're utilizing all the options available on the app. In the long run this could improve engagement and performance on your Instagram!  

At The Burnette Agency, it is our aim to tell your story through a variety of mediums, clarifying your voice and bringing overall brand awareness! Visit our website and fill out our contact form here or call us at 404.850.2081 for more information.