Social media is becoming increasingly more visual.  It is less about the text and more about what you can portray via an image or video or live stream. The game is changing and it's time that we all adapt. People want to see images. It’s as simple as that. Investing in product shots and lifestyle shots are important when you talk about trying to keep your social media fresh and generate interest in your brand.

Stock photos are great but they are a short-term fix for certain issues. If you are trying to sell a product, how do you think you are going to generate demand for your brand without having photos of your product in action?   We understand that having a business is hard and that cash isn’t always flowing.  But generating photos that will garner an interest to potential customers and compel them to implement your product into their lifestyle is important.  

The photos will serve you well, and if done right, can often times give you a return on your investment. Think about how brands interest you. Is it visual? Probably! So don’t skimp out on product and lifestyle shots. With social media, imagery is key.  Make your marketing and social media efforts that much more compelling with shots that bring your brand to life.

For more help with social media or public relations for your brand, please email us at info@theburnetteagency.com or contact us here.