Just a few weeks ago, Instagram introduced the newest (and arguably most exciting) feature to date: Instagram TV, or IGTV. This is a new app for watching longer, vertical videos from your all time favorite Instagram accounts. Although they have come out with a stand alone IGTV app, they also made it accessible for the whole Instagram community to use  by having it as an option to watch through the Instagram app as well.

IGTV is made to emulate the television experience, but  in a more personal and hands on way. Like real television, IGTV provides channels, but instead, the creators are the channels. Now when you follow a creator, their channel will be available for you to watch!

People may be wondering what the hype is about. With Instagram, we already have the ability to create video content! That may be true, but the great thing about IGTV is that videos are not limited to only one minute. Instead, each video can be up to an hour long. Now fans are able to see more extended content from the accounts they follow!

Another cool thing about this app is that it is made in the simplest way possible. Right when you are directed to IGTV, the video will immediately start playing… just like a TV! Instead of spending the time to search for content from a specific person you follow, IGTV offers different categories to browse through such as “For You”, “Following”, “Popular”, and “Continue Watching.” It even lets you like, comment, and send these videos via direct message to your friends!

Instagram and social media in general is forever evolving, and we think this is the most brilliant idea yet. Do you like the new IGTV app? Let us know in the comments! We would love to hear from you.

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