When posting content to your social media channels, it’s important that you do not overshadow all the hard work you’ve put into building your brand and your online presence. You want to make sure that the connection you’ve established with your online audience stays positive.

Below we have outlined a few different content types that you should avoid posting.

1. Negative or derogatory content

When it comes to voicing concerns about your clients or competitors, never post it on social media. There is a time and a place for that, and it is never smart to put that negativity out onto the internet. 

If a dissatisfied customer is complaining about you on their social media feed, then resist the temptation to fire back. If you treat them politely and respectfully then you might even find that you win them back and gain their respect. 

2. Posts with spelling or grammatical errors

Social media is the way you show what your business is all about, so making silly mistakes on grammar or spelling is something you want to avoid. Making a mistake in your content - even a simple typo can look as though you don’t care about what you are posting. 

When you’re drafting your content, make sure you proofread your copy before you publish! It also can be extremely helpful to send it to a coworker to get a second pair of eyes on it before it goes out. 

3. Brand-inconsistent content

Your social media profiles are an extension of your brand! Even though you may be restricted by the format of the social platform you’re posting to, you still have the control over your brand voice and tone. 

Make sure that the content you publish stays as close to your brand’s voice and style as possible. 

At The Burnette Agency, it is our aim to tell your story through a variety of mediums, clarifying your voice and bringing overall brand awareness! Visit our website and fill out our contact formhere or call us at 404.850.2081 for more information.