In the current state of social media marketing it can be incredibly difficult to engage with your current audience and really stand out from other pages on social media. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see your posts. In this post, we will share some key tactics you can implement to help you increase your Instagram stories engagement.

The first way to improve your engagement is to actually tell a story. Posting a story with a beginning, a middle, and an end has more of an impact rather than just posting one photo at a time. By giving your audience a little context, they will be better be able to connect with your page and it will make the experience all the better for them.

Another way to connect with your audience is to add text to your Instagram stories. Instead of just talking in a video, take a little time to write out what you’re saying to maximize your audience reach. That way, if your viewer does not have their sound on they can still understand and relate to your video. Having both text and audio in your post will take it to the next level!

Using stickers for polls and questions on stories is incredibly important because people love polls and responding to them. It’s a fun and easy way to let people know your likes and dislikes. Use the Stories poll sticker to get in on your audience’s preferences, and let them help you make choices in your business or provide general feedback.

The location sticker is another easy way to reach more people on Instagram. Using location stickers can improve your engagement and ensure you show up in relevant region searches. Adding hashtags to your Stories will also help you get in front of more eyes, and it’s an easy way to target a specific audience.

Instagram Stories can be a great way to stay in your followers' feeds when you’re not posting to your own profile. They are a way to stay relevant and in front of your viewers even when you don’t currently have any new content to post on your regular feed. At The Burnette Agency we are dedicated to helping our clients build brand awareness and we would love to help your organization reach its full potential on all social media platforms! Reach out to us!