The Burnette Agency

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How to Adjust Your Marketing Strategies for Summer 2020

We have all been longing for the day our favorite restaurants, shops, and businesses would reopen, but now that the moment is finally here…Are you ready for it? With your reopening underway, or right around the corner, how are you preparing? We can help you with taking the right steps to make your reopening as seamless and successful as possible.

First and foremost, stay in touch and communicate with your clients that you will be reopening! Luckily, you have most likely been keeping contact with them through social media posts and emails over the past few months, so you can start posting about your reopening date and start sending emails to get everyone excited.  Let your clients know when you will be open if you are offering appointments or reservations, and what your hours are (many businesses have restricted hours, and this can potentially be not very clear). Make sure they know precisely when you will be open – this gives everyone something to look forward to.

A great way to get your clients involved and excited for your reopening would be to post all of the things you are doing to prepare for your reopening. How are you and your staff getting ready to accommodate all of your clients? Are you putting new precautions in place to make your clients feel safe the next time they visit you? Please share this with them! 

Let your clients know that their safety and the safety of your employees is always your priority. Their comfort and safety are of utmost importance. Ensure that you are informing your clients of any changes in protocol that may be implemented for your reopening.  Of course, you want everyone to get excited. Yet, many customers might be hesitant and require the reassurance that businesses are doing everything within their power to provide a safe and clean atmosphere. This could be requiring them to wear masks, gloves, or keeping a safe distance, to name some examples. Making sure clients get this information is key, because you would not want for them to show up ready to walk in and support the business they have been missing all this time, only to find that they are not allowed, because they don’t have a face mask handy.

We are here to support you in every step of the way on your reopening journey. Whether you need help with content, graphics, or social media pushes, do not hesitate to reach out. We want to see you succeed, and we want to help you do so! Everyone here at the Burnette Agency is so excited to see you get back to work!