Are you wondering how to create an affordable Instagram ad campaign that runs automatically? Many people and businesses believe that to run a successful ad campaign they have to have a large budget, but this is not always the case. There are ways to build a successful campaign without breaking the bank!

When preparing to run your ad campaign look at past Instagram posts that have done exceptionally well. By amplifying existing content that  performs well, you will eliminate the guesswork around what kind of content your audience wants to see. Take a moment to , go back through all of your Instagram posts, and for each post, click ‘view insights’. There you will find which posts stand out with the highest engagement.

After analyzing which photos have optimal performance your page, you then need to go through and choose an ad photo that best fits your business and will connect well with your audience. You don’t want to turn just any old Instagram post into an ad!

To create a strong Instagram ad sequence, choose content that will help grow and build your audience. Once you’ve selected the Instagram posts to turn into ads, you want to create a custom audience of people who’ve interacted with you on Instagram. This is where you will see the best results.

Custom audiences are composed of people who already have a relationship with your business, and are typically the ones who would come back again. In this case, you’ll create a custom audience of people who have interacted with your Instagram account in the last 5-10 days.

To get started, open Facebook Ads Manager and navigate to Audiences and then click Create Audience and select Custom Audience from the drop-down menu. In the first window that appears, select Engagement as the type of custom audience. Then select Instagram Business Profile in the next window you see. Next, enter 5 in the In the Past Days box and then enter a descriptive name for your audience and click Create Audience.

From there you can go ahead and schedule your ad to run for $5 per day. Because you have chosen the photo that will connect best with your audience, and customized your audience, your campaign will now be able to run on autopilot in the background to engage and reach your new followers. This will then guide them toward becoming customers and help your business grow and reach its full potential.

For help with your social media campaigns, ,please feel free to reach out to our team so we can help!  You can reach us via email at info@theburnetteagency.com or via phone at 404.850.2081.