Do you want more views on your YouTube videos? At The Burnette Agency we believe that a business’ success is rooted in numbers and data. We’re trained to understand and interpret these interactions, and we believe that Youtube can be used as a great platform to connect with your audience if done right. 

Five hundred hours of video are uploaded to YouTube every minute, which means this particular platform is very specific about what kind of content they promote on their site.  If you want to grow your YouTube channel and improve visibility, CTR is one of the top metrics to focus on. This is the number of people who click on your video when they see it appear on YouTube, which illustrate. This means that if you have 1,000 impressions on your Youtube content and 100 people click on it, you have a CTR of 10%.

Watch time is almost always used as the key stat to measure on YouTube. YouTube uses it to judge the quality of your content and channel, and this means longer view times signal better content. Additionally, if someone then watches another of your videos right away, it gives your whole channel more watch time, signaling to the algorithm that your channel’s content is high-quality, too.

No matter how amazing your video content is, without people wanting to click on it, you can’t build watch time or audience retention! This means you need to stand out on the platform so people will click on your content, and this is when watch time and audience retention will come into play. 

If you are looking for social media, public relations or creative services in Atlanta, Tampa or anywhere else in the southeast, we hope you will reach out! Please feel free to send an email to info@theburnetteagency.com or click here to fill out the information on our contact us form.