Are you taking full advantage of the positive reviews you are receiving from your best customers? Looking for actionable ways to increase your social proof on Instagram?

With more than 1 billion monthly active users, 83% of whom use the platform for product discovery, Instagram is one of the best platforms for companies to use for sales. However, it’s nearly impossible to convince your Instagram followers to buy from you unless you provide them with proof that your products are well-reviewed!

User-generated content (UGC) is on the rise and that is an awesome way for people to see your products. Not only do consumers love taking photos of products they find useful but they also want to help other potential customers make the right purchase decisions. With more than 100 million photos and videos uploaded to Instagram daily, it’s a great place for marketers to find UGC.

Consider using the following methods to find customer photos and videos to use on your Instagram profile:

•  Publish Video Testimonials and Product Reviews to IGTV - With the popularity of video content, consider sharing video testimonials and product reviews from your happy customers. 

• Set Up an Instagram Account to Feature Customer Content -  If you have a separate account for customer reviews, you can provide followers and visitors with social proof without affecting your Instagram aesthetics.

• Collect and Repurpose Customer Reviews for Instagram Stories - With a lifespan of only 24 hours, stories create a FOMO (fear of missing out) effect that encourages users to watch the short-lived content. If you use customer testimonials in your marketing, it’s important to share them via stories as well.

If you are interested in learning more about our social media services, please don’t hesitate to reach out! We’d love to hear from you. You can reach The Burnette Agency by email at info@theburnetteagency.com or give us a call at 404-850-2081.