While running a business, it is vital to growing your customer relationships as well as your influencer friendships. These are the customers who consistently promote your company because they genuinely believe in what your business does for the community. They are the customers who bring in new customers. Influencers help with strategic campaign design and execution, recruitment and development, partnership management, and tracking and comprehensive reporting. 

Here are some benefits of having an influencer on your side:

• They will help quickly build trust. The people that follow them trust that whatever they are talking about is a real and legitimate company. Influencers have built relationships, confidence, and credibility with their fans.

• They can also help improve brand awareness. This will help the influencer expand your reach and positioning online. You can even reach out to the influencers to help create content to align your business's morals.

• This will also help enrich your content strategy. You will begin to see the target market of people who are interested in your company and maybe shift your content to what they are more attracted to.

• The strategy above helps provide an effective reach to your target audience. This is important because the influencer has already fostered this audience on social media.

• Lastly, you can help build winning partnerships. These people will begin to connect and engage with you for the rest of their careers if this is a business they are passionate about. It is the beginning of a powerful relationship. 

Think about influencers as your friends. When you need help with something, you call on a friend to help you out. If your business is pushing a new method or new content, you want to call on your friends to help relay the message! Influencers are out there building their brand with their audience to be trustworthy, honest, and relatable. If their values align with your company, then that is the influencer you want on your team. You’re reaching audiences you didn’t know existed all because of the help from your friend!