If you’re struggling to find the best way to communicate with your followers, fear no more. Facebook and Instagram have been constantly releasing new ways to stay connected and keep your customers informed! From free downloadable templates to tips and tricks on IG lives, social platforms are here to help!

Facebook is offering free downloads for brands to use to share important information with their followers. These posts are meant to share key information regarding changes in operating hours or delivery, and the measures you are taking to keep safe. Facebook is also recommending you set up automated responses for repeating questions that may be flooding your Inbox. For anyone who would like these downloads, you can find them here!

Instagram has recently released a new feature that allows you to add your digital gift card or food ordering options to your Instagram profile. Now, when followers go to your profile to learn more about your brand, they can find the perfect way to send support. They also have implemented two new interactive stickers to Stories, order and buy. These will help to communicate these updates in a fun and engaging way. These links being attached to your Story will encourage viewers to re-share your content with their followers, which will help to expand your community of people who care.

Going Live on Instagram has always been a crowd-pleaser, and now it’s a great way to help people feel connected. Here are some tips and tricks to host a successful Live on Instagram!

Hook Up To Your WiFi

Sure, cellular data is great when you’re doing small tasks on the go but hooking up to wifi is the best way to ensure you’ll get a smooth video with minimal feed interruptions!

Stay steady

It may not seem noticeable to you, but your audience will feel the shaky hands. Avoid propping your phone up against something - it may not be as steady as it seems and the next thing you know, your viewers are staring at the ceiling. Now is a great time to invest in a tripod for easy viewing Lives for your followers!

Post About Your Live Ahead Of Time

Instagram has all of the tools to help you, including the countdown sticker. If you’re hosting a Live, utilizing this sticker on your Story to let your followers know when to tune in! This will help ensure that you’ll get some interested viewers instead of surprising your followers with a pop-up Live! 

No matter what your business is, from a clothing boutique to a restaurant, Facebook is providing so many tools to help your individual needs. For further assistance on how to utilize these tools, email us at info@theburnetteagency.com or give us a call at 404.850.2081.