Starting a new business is a big deal! After months and years of hard work you are finally ready to launch. You have a logo, a website and have set up all of your social media accounts!
Now all you need to do is invite all of your family and friends to like your social media pages. But, is that the most logical next step? Sure, your family and friends know about your business and are more than likely eager to invite their friends in an effort to help you build your brand. But is your brand new page ready to be showcased to the masses? Does it have content? Is it providing value to individuals so that they are prompted to click ‘like’ or follow’?
Here are three key components to complete before you display your page to the masses.
Fill Out All Of the Information
Yes, we mean all of the information. Your business needs more than a title. People want to better understand what and whom they are following. Be straightforward, creative and insightful when you fill out the overview, page info and informative components of the page. These are all ways to reach individuals and invite them to learn more about your business. This is your brand. Be creative and compelling. Leaving this portion of your social sites blank isn’t doing anything but harming your business.
Have a Hi-Res Photos
We cringe when we see businesses inviting people to like a page that has a logo or cover photo that doesn’t fit. And I’m sure we aren’t the only ones. You would never sell a product that wasn’t up to par, or invite people into your place of business if it was not well kept. Why should your social media be any different? With more than 80% of the population looking to social media to build a perception about a brand, why would you allow your online image to incorrectly portray your brand? Invest in making sure that your graphics are in proper order before your pages go live.
Populate the page with Content
Before you invite anyone to your page insert some content. Whether its photos, videos or articles from your blog, give your followers something to look at. Inviting people to an empty page makes it less likely that they will return.
You want to put your best foot forward when presenting your business to the world. Make sure your social media is a true testament to your business and the effort and dedication that you have to make it successful.
For more information about The Burnette Agency or to receive assistance with your social media efforts please visit our website at www.theburnetteagency.com or send us an email at info@theburnetteagency.com
