Pinterest now allows you to showcase your brand’s content on your business account. A sliding or rotating showcase sits at the top of your brand’s Pinterest page for followers to view. This feature is popular among brands as it allows for greater control over content and brand consistency.
There are many ways to take advantage of this showcase feature. No matter your brand, the dynamic slider allows you to give new followers an introduction to your brand and helps you maintain a consistent aesthetic and voice. Below are several tips to consider when updating your Pinterest showcase.
Covers
Creating coverboard images for your boards is the first place to start in maintaining consistency. Utilising the same font, or theme for categories and images, as Lush Cosmetics does, will draw the viewer in and make their pinning experience seamless. In the showcase feature, these covers will appear next to the pins they house.
Seasonality
If you’re struggling to highlight a seasonal fashion campaign or share your holiday gift guide, the Pinterest showcase is the perfect space to do just that. Take note from Kate Spade New York who is utilizing the space to show off all their seasonal favorites.
Play Favorites
Some boards naturally gain more followers than others. Your brand’s Pinterest showcase allows you to highlight the boards featuring your favorite content or give light to the content that might not otherwise be seen. Whole Foods Market does an excellent job in showcasing popular recipes and tips using product sold in stores.
Inspire
At the end of the day, Pinterest is a place for inspiration and sharing ideas. Lowe’s has showcased their room inspiration boards and boards dedicated to organization tips. Use the showcase to share what’s inspiring your brand alongside the content that helps you live a more productive or creative life.
Share
For brands producing content on a regular basis, the showcase is another great way to share on multiple channels. If your blog is the hot spot for your content, add it into your showcase so followers are updated first. We at The Burnette Agency utilize this feature for sharing our latest blogs, our favorite marketing tips, and highlighting our clients.
The Burnette Agency offers public relations and social media services to a variety of clients. For more information on our services, please visit our website or email us at info@theburnetteagency.com
