Let’s face it. We all know that getting people to click on ads is not all that easy. With the plethora of content that is consistently posted, we know that every day, social media users are bombarded with ad after ad, many of which have nothing to do with their interests. It is still so interesting that many brands and companies do not take the time to personalize the content they are spending so much money to create.
It’s 2017 and time to make sure our efforts are working for us.
The best part about social media and google advertising is the ability to connect with people who you know already have an interest in your brand. Sometimes, the best ads we run are the ads that are retargeting individuals who already frequented our web page or shown an interest in what we have to offer. These are the people that will turn into customers because they are no longer a cold lead. They are warm, hot and ready to engage with your brand and to see that you are taking an interest in their curiosity. Facebook especially makes it so easy to do this. With a click of the button you can follow potential customers around that already know who you are.
Taking advantage of the social media tools at your disposal is a must. There are outlets and resources created to help make the efforts of your brand as successful as possible. People want to be loyal to businesses and have a vested interest. If your company takes the time to personalize the content by listening and following to what their current and potential customers are saying, the sky's the limit with possibilities.
Our team has a saying that we came up with from our first client! A brilliant cloth diaper company that appeared on SharkTank a few years back. And the saying goes like this “If we can sell cloth diapers, we can sell anything.” FuzziBunz was our first client and taught us a whole lot. But one of the major learning lessons for us was to truly take the time to explore the tools at our disposable and to listen to what the customers were saying. They talk to you in so many different ways and if you just take the time to listen to what they are saying, look at their trends, see what they click and closely watch your competitors you gain insightful knowledge that will help grow your brand.
If you would like help with your social media or looking to increase your use of google and social media ads, please don’t hesitate to reach out by emailing info@theburnetteagency.com or calling 404.850.2081.
