There is more to a brand than a company’s name and logo. A brand includes, the experience customers have when they walk in, how their employees interact with customers, it showcases long term goals, and where people place your brand in the world. For example, think of Chick-Fil-A. When they come to mind you think about how courteous their employees are, the fast and efficient drive-thru lines, the cleanliness of their locations, and maybe even consider it a healthy alternative to fast food. All of these qualities make up Chick-Fil-A’s brand. Branding is a make or break to your company and that’s why it is crucial to understand when you might need to consider rebranding.
Here are a few questions to ask yourself...
1. Are you blending in with your competition?
2. Does your logo look similar to other businesses?
3. Do you feel like your work is better than your brand? 4. Are you giving off the wrong first impression?
5. Do you feel outdated?
6. Are you embarrassed to hand out your business card? 7. Are you trying to overcome a negative reputation?
8. Has your business evolved?
9. Are you trying to connect with a different audience? 10. Do you feel like you aren’t attracting a top client?
If you felt like these questions applied to you, it might be time to consider rebranding. This is nothing to be ashamed of! The world is constantly changing and while it is important to establish brand recognition within your industry, there is absolutely nothing wrong with wanting to redefine yourself, not just for your customers, but for your current and future employees as well. There are measurable benefits that come with rebranding and the investment is likely to pay off many times over.
Now before you just dive in and invest thousands of dollars into a new logo and marketing materials, make sure you have done your research. You should clearly understand your company’s mission and values. Ask yourself, what makes your company special and why does your company exist. Make sure to research your competition. You have to understand what your competitors are doing in order to stand apart. Another key component to consider is the thoughts and ideas of your team. Listen to the voices of all departments. You will gain valuable insight and might even stumble across an idea you had never considered. The last and final step in having a successful rebrand is to have a brand relaunch! It’s time to tell the world and celebrate your new brand and all of the exciting things you see happening in the future for your company. You might have to explain why you rebranded, so be sure to have a plan on how to strategically answer this question. Talk about how rebranding is a commitment to keep growing as a company and note that change is never easy, but sometimes necessary.
Here at The Burnette Agency, we handle rebranding, logo development, marketing, and more. If you are interested in finding out more information, please don’t hesitate to reach out! We’d love to hear from you! You can reach The Burnette Agency by email at info@theburnetteagency.com or give us a call at 404-850-2081.
