In the ever-changing world of social media, engagement is still the best way to measure the sentiment of your content. Engaging with your followers can be time-consuming, but it’s important to make it a priority. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.
Replying to comments and mentions with a generic “thank you” can be a good first step to interacting with your online community. But you can easily fall into a habit of sending the same response to everyone, and that’s where you need to be careful. There are many ways you can change things up and make your replies more personable, show your brand’s personality, and engage your followers!
Instead of just saying a simple “thank you”, engage with the person further and continue the discussion. A great method is to ask for his or her opinions on the topic. For example, if someone commented on your social media post linking to a blog post, you could ask one of the following questions to keep the conversation going:
What is your favorite part of the blog post?
What’s your main takeaway from the blog post?
The easiest way to make your replies a little more fun is to include emojis! Emoji’s have become a massive part of social media language, and most people are used to seeing and using them in posts and comments. It is also an efficient way to convey your tone and emotions in your replies. Because it’s sometimes difficult to convey your tone over the social media, adding an emoji can make it easier to portray your feelings. For example, adding a happy face emoji would help your followers know instantly that you’re smiling while replying, which will make the conversation more lighthearted.
Another fun way to respond to users is by using GIFs and images. GIFs have become a favorite way to thank people who share your content, give you a shout out, and more. With the new GIF button on Twitter and Facebook, you can easily find and add them to your replies. This is a modern and exciting way to keep social media users engaged!
Engaging with your followers is a great way to build your brand! While the process can sometimes be time-consuming, it will be worth it to connect with your followers and build relationships.
At The Burnette Agency it is our aim to tell your story through a variety of mediums, clarifying your voice and bringing you overall brand awareness! If you are in Atlanta or the surrounding areas, Visit our website or call us at 404.850.2081 for more information.
