Instagram stories were introduced in 2016 and quickly became a new, fun, and unique way to reach your followers. If you’re a business, you don’t need to reach everyone on Instagram. You do, however, need to reach the people The following organic tips will help you reach that audience by sharing stories they love at a time that’s relevant to them so it will be promoted by the algorithm. This will help you increase your organic reach to a more specific group of people.

The first way to improve your reach is to make sure your Instagram stories have a beginning, middle, and end. It’s important to start with the end in mind by thinking about the point you want to make or the message you’d like to share! You can then move to think about what text and images you’ll need to communicate that in the most efficient way possible.

Even though photos may be an easier way to post on Instagram, videos are more effective. The second way to organically reach people via story is by video, and that’s because this method catches and holds people’s attention better than any other form of content. Found in a study by Instagram, more than half of their consumers stated that they’ve engaged with a brand after watching a video on social media! This is a crucial way to engage with your followers.

The third way to organically reach your audience is simply be being in the stories yourself. A personal online presence can play a huge role in your business's Instagram. You don’t always have to talk about your business, either. Adding in humor and commentary on day-to-day life can bring you closer to your targeted audience and generate loyal fans.

When it comes to the Instagram platform focus on these tips and what makes compelling Instagram story content for your followers!

At The Burnette Agency, it is our aim to tell your story through a variety of mediums, clarifying your voice and bringing overall brand awareness! Visit our website and fill out our contact form here or call us at 404.850.2081 for more information.