There’s officially six months left in 2019! Curious to know how you can improve your social media efforts and accomplish your brand’s goals for the remainder of the year? Take a look at these do’s and dont’s.
The Do’s:
1. Think before you post
Pay attention to the content you post on your personal social media account because it can affect how people view your company. Remember posts that discuss sensitive topics like religion, politics and gender issues could affect the relationship you have with your vendors and customers within the business community.
2. Let your voice be heard.
Be sure to let your readers see your personality on your social media channels. People tend to follow bloggers based on what they’re saying and how they’re saying it. Create a conversational tone that will engage your readers.
3. Be real.
Your audience will relate more to your brand if their able to get a glimpse of the real people behind your logo. Here are some ways you can do this:
Introduce members of your team
Give your audience a “behind the scenes” glimpse of the work your team does
Take photos of your team at special events and activities
4. Set realistic expectations.
Social media can’t increase sales on its own. Though it can help you build brand awareness, other areas of your company affect customer acquisition and revenue growth. These other factors include the quality of your products and services, how well your website is performing and your customer service. If you want your business to succeed, you need to pay attention to your business as a whole.
The Dont’s
1. Don’t engage with haters, trolls or other negative influencers online
Arguing with people through a screen will always be a lost cause. You’ll waste time, energy and creative ideas that you could be putting towards both your brand and customers.
2. Don’t try to be everywhere and do everything
Figure out what social media platform will deliver the best results for your business. Instead of trying to maintain too many channels, stay active on those that give you the best return on your time and effort.
3. Don’t ignore your followers’ questions, comments and messages
Ignoring your audience is a fast way to create hard feelings, miss opportunities and even damage your brand. Pay attention to the activity on social media pages and promptly respond to your followers.
4. Don’t dwell too much on your competition
Building your business and delivering excellent service to your customers is more important than watching your competition. Tend to your brand’s unique strengths and capabilities rather than trying to copy another company.
At The Burnette Agency, it is our aim to tell your story through a variety of mediums, clarifying your voice and bringing overall brand awareness! Visit our website and fill out our contact form here or call us at 404.850.2081 for more information.
