Instagram is the greatest Social Media platform today. Say what you want about this summer’s Snapchat vs Instagram controversy, we can’t get enough of Instagram and it’s new updates. With a focus on aesthetics, it’s ushered in an era of personal branding and is quickly becoming a platform for sharing content. With so many changes and updates to come in 2017, we’re taking a look at our reasons Instagram is the best of the best.

1.Insights

While Facebook still takes the top spot in terms of analytics, Instagram’s update this summer only deepened our love for the platform. Measuring engagement, reach, and gaining audience insights has proved valuable and we can’t wait to see how insights continue to develop.

2. Aesthetics

Instagram forces you to step up your game. The days of MySpace’s dimly lit, grainy bathroom selfies are gone (partly due to cell phone technology). Now, Instagram demands you share expertly lit, high quality bathroom selfies. You’re given the opportunity to create a cohesive look and feel to your Instagram. For branding purposes, this can leverage you with followers and help maintain an identity.

3. Followers

The ease of use and discovery options make Instagram one of the easiest platforms to interact with followers. Especially now with the addition of “liking” and direct commenting. There are so many ways to share content, discover followers and fans, and leverage brands through Instagram.

4. Content

Video, stories, and photos, oh my! There are so many ways to share content on the platform now. Take videos and share them in the moment on your story, create high-quality video or gifs, create photosets or individual photos and graphics, the list goes on. You can share blogs, stories, and host competitions or contests. Instagram has so much room for creativity in content and sharing.

Now that you know why we love the platform, but what are your favorite things about Instagram? For more information on Social Media or for business inquiries, contact The Burnette Agency.