Now is a great time to come up with some ways to reconnect with your audience. The world is healing from COVID-19 every day, and everyone could use some positivity in their lives. We have put together a couple of ways to reconnect with those who love your brand as much as you do. Some of these ideas are in person and some are from behind a screen. Whatever your company is comfortable with, we have a solution for you.
One way you can get in touch with your target audience is hosting a cocktail hour. Restaurants are looking for business, so why not rent out a patio space for all your employees and sell tickets for your guest to come out and enjoy themselves, ask questions, and find out what’s next for the company. One of the best ways to share your experience with others is word of mouth. Allow everyone to ask their questions and get out all of their concerns. Usually, what other people hear influences their reaction so make sure all those attending the event have a smile on their faces when leaving. People have been stuck in their houses for way too long. People will be looking to do something when it’s safe! Go ahead and snatch them up!
Another solution would be to host a workshop with your employees. A lot of people care about how companies treat their employees. When returning to work in a physical aspect, we need to refresh our employees on what to do in a ‘what if’ situation, how to treat customers, and how the company will be treating their employees. Going forward, your customer experience will be fresh and ready to give its customers what they are seeking. This will help with your insights, experience, and the loyalty each customer has for your company.
Speaking of insights, learn how to read your social media and increase your numbers. These social media tactics will help reach more customers. One thing you can do is share customer testimonials. Everyone loves to be in everyone’s business, so give it to them! When posting on your newsfeed, use customer pictures. Show the customers that you see them and are excited to share their experience. If you aren’t ready to meet your customers in person, feel free to go live on Instagram. You could talk about what’s next as well as ask and answer questions for everyone to see. Your customer are what keep your company going. Feel free to use them as a tool because they care just as much as you do.
