Your business account on Instagram should be engaging with your followers to generate new leads as well as expanding your reach. One of the top ways for easy 2-way engagement is utilizing the Instagram Live feature. Instagram Live is used to stream video to followers and engage with them in real-time. This form of communication feels the most authentic to social media users.

One of the greatest things that come with going Live is that it sends a push notification to all of your followers, notifying them that you’re going Live right now. This will instill a sort of urgency in your followers to click to make sure they didn’t miss any important information you’re delivering. Pick one day out of the week where you go live. This will be more effective in the long run rather than sporadically using this feature.

The idea of sharing with your followers in real-time, where there are no filters or retakes is why this way of communication feels the most authentic. We’ve talked about how authenticity is crucial in the social media world today. Here’s how to take this top tier form of communication and how to use it to boost engagement with your followers.

Host a Q&A With Your Viewers

Take this opportunity where you can be completely transparent with your followers to answer some of their burning questions. It is always helpful to debunk myths or concerns right from the source. Plus, making your consumers feel that their needs are met and their concerns are taken seriously will help build that consumer and producer relationship.

Take Your Followers Behind the Scenes

Because your followers like to feel connected to the brands they use, it is important to bring them into your world as much as you can. Showing how the magic happens shows them that your company and employees are just like them and it brings that sense of humanity to your social presence. When showing your team's behind the scenes while going Live, make sure your paying attention to the comments left on your feed and try to address everything that shows up.

Feature a New Product

Take the time when going live to feature a new product that you and your brand are excited about. Here you can give all the facts and features that you want your followers to know. Answer questions that your viewers may have and keep this Live more conversational rather than putting a higher emphasis on selling.