The year 2020 brings change for Facebook, as they have decided that this year they are going to reduce the number of ads you see on your Facebook page. At first glance, this may seem like a negative to brands who utilize Facebook marketing, however, we are here to shed light on how this change may help your brand. Facebook states that "In mid-2020, we are implementing a limit on the number of ads each Page can run at the same time. The ad limits will impact just a small percentage of advertisers, and we plan to share more details about the limits early next year."

Facebook is one of the largest platforms when it comes to the number of advertisements, second only to Google. This change by Facebook may put you and your marketing team on edge, but as they stated it will only negatively affect a very small percentage of brands that utilize this feature. According to Facebook, this decrease in advertisements will promote higher engagement on the ads that do show up on your feed. Facebook claims that when there is a feed cluttered by brand advertisements, it will in return hinder individual ad performance.

If this changes your Facebook marketing plan, here is the best way to ensure you will still be seen. Post to your Facebook more frequently. This will push your product into the hands of your consumers. In turn, this means that you won't need to purchase advertisements through Facebook to ensure your product is noticed. Make sure your post focuses on the features you’re wanting to highlight to intrigue your followers. Create an engaging post by attaching a link along with your image or video to bring your followers directly to the product you are showcasing.