We are living in very unprecedented times. It’s hard to know what are the right steps to take for your company, your customers, and yourself. While at this time, no one has all the answers, we are here to at least try and shed some light and insight on the situation.
COMMUNICATION
One thing you must absolutely do is update your customers. Do not overpromise anything, but instead focus on having an open line of communication. With social media platforms being so readily available to us, it’s important to use these tools at your disposal and communicate with your customers. It’s also very important to remain empathetic. People are losing their jobs and their careers, and while you still want to communicate, make sure to not overwhelm them. Instead, just let your customers know how your company is responding and what they can expect from you. The best way you can do this is by updating them on information that is actually useful and helpful to your customer base.
ADAPT
While the world is ever-changing, it’s necessary to be able to adapt and react. The future is unpredictable and it’s in these times that you must be able to adjust your market strategy. Certain ads you were running might suddenly feel insensitive or a campaign might not be relevant anymore. Try to stay unattached and instead pivot your marketing to more relevant campaigns and ads. While your first instinct might be to shut down marketing altogether, we would recommend to instead pause, slowdown, and revaluate. Listen to customers, pay attention to other companies and the feedback they are receiving. Then, when you feel confident in your new plan of action, continue your marketing with a sense of reassurance, knowing that your new direction is well thought out.
FOCUS ON YOU
It happens to us and we know it happens to you as well, in the midst of everyday life, projects get pushed to the back-burner. With some businesses being temporarily closed, think of this as a time for renovations! This sudden break from the normal hustle and bustle gives you a great opportunity to revamp your web, social, and all those other projects you have previously put off. A crisis can become a great time to implement positive internal change as well. Though these are rough times, there is always light at the end of the tunnel. As a business and as a person, think of this time as an opportunity to come out better than you ever were before!
Here at The Burnette Agency, we handle branding, websites, logo development, marketing, and more. If you are interested in finding out more information, please don’t hesitate to reach out! We’d love to hear from you! You can reach The Burnette Agency by email at info@theburnetteagency.com or give us a call at 404-850-2081
