As much as you think you know what we do, here are a few things you probably didn’t know!
One misconception across the whole industry is that all graphic designers can draw. This is a MYTH. Just because we went to art school, does not mean we can draw. Yes we took drawing classes, and yes we have a foundation, but no you would not buy our drawings in a gallery. I myself can somewhat draw, but you would be surprised at the number of people I went to school with who were not far ahead of being able to draw a stick figure! Lucky for them, since all of our work is done on a computer, your inability or ability to draw will not affect your designs! Although, I do know a few graphic designers who use their ability to draw to make their graphic work more unique and personalized.
Another fun and interesting thing to note is that we have quite literally designed everything around you. From the billboard you pass to the labels in your clothes, a designer has touched everything around you. Naturally, some design is better than others, but it is graphic design nonetheless. It’s honestly amazing to think about the many different avenues designers can take when choosing a career in graphic design.
Now this one is tough. Unfortunately, people will ALWAYS ask us, but we cannot just “design something real quick.” Having an eye and the ability to design is hard and sure, we could “design something real quick,” but I doubt it would be worth anything. Good and meaningful design takes time. It allows for designs to be well thought out and to be fully executed. Like anything, if you don’t allow enough time to find the best solution, your solution will most likely fail.
I feel like this is a great one to end on because it is probably the most important thing you can take from this blog. Graphic design is a necessity in business. It serves as one of the most important communication tools to deliver your brand, product or service to your customer - other than verbally of course. Proper design allows you to persuade, announce, sell, invite, demonstrate, and inform visually. Having proper graphic design will label you as a professional organization and will build your brand for long-term success. Overall, the next time someone tells you that graphic design is just pretty words and pictures, take a step back and appreciate the skill and talent of graphic designers all over the world who solve your problems and make your brand, business, and success look good.
Here at The Burnette Agency, we handle branding, websites, logo development, marketing, and more. If you are interested in finding out more information, please don’t hesitate to reach out! We’d love to hear from you! You can reach The Burnette Agency by email at info@theburnetteagency.com or give us a call at 404-850-2081.
