Hashtag holidays are created for social media to increase engagement. There is a hashtag holiday for every day of the year, and when brands use them correctly they can be great for gaining followers and boosting engagement with your page. With so many different holidays and national days, it is important to know how to pick the ones that work best for you and use them to your advantage.
You can find hashtag holiday calendars online with a quick Google search, and you will be shocked at how many there are. It can quickly become overwhelming to decide which holidays to use, so it is important to step back and decide which aligns with your brand in the most natural way. If your company sells tennis shoes, then maybe national hotdog day isn’t for you, but national tennis day certainly is! As with all of your social media content, you want it to flow gracefully with your feed and represent your brand in the best possible way.
Hashtag holidays appeal to a younger audience of users, so they can be a great way to reach audiences that are younger and more active on social media on a daily basis. However you choose to incorporate the holiday into your content, you want it to catch people's attention and encourage them to join in on celebrating. If it is national watermelon day, you want to encourage your followers to grab some watermelon and post a picture using the hashtag #NationalWatermelonDay as well as your brand at the same time. By encouraging your followers to get engaged, the goal is that they will tag you and grow your following by getting noticed. It is always great to throw in a special discount for fun holidays or make it interactive in any way. Krispy Kreme is famous for giving away one million free donuts on national donut day, and they gain a ton of media attention for their initiative. While most brands can’t afford to give away tons of free stuff, you can get creative and maybe do a giveaway to a few followers or host some kind of contest for a prize.
Hashtag holidays are a fun way to use social media to your advantage. As long as you always stay on brand and keep posts authentic, you can’t go wrong with incorporating these days into your content. If you need help navigating hashtag holidays or social media in general, reach out to us at 404.850.2081 or send us an email info@theburnetteagency.com!
