TikTok has announced its first wave of ad offerings and we’re here to show you some of the top options that will get your brand noticed on this Gen Z populated platform. Advertising on TikTok allows your brand to end up in the hands of one of the most lucrative pools of users. Most marketers are wary of investing in TikTok advertisements simply because the newness of this app hasn’t fully diminished, we are here to put you at ease and inform of the current ad offerings TikTok provides. Advertising on TikTok is sure to put your brand right in the hands of a younger consumer.
Biddable Ads
Fully self-serve ads are not yet available on TikTok in the way they are on other major social media platforms. So far, the only ad unit you can use on this platform, that being the in-feed ad. With these in-feed video ads, there are three action models:
CPC (cost per click)
CPM (cost per thousand)
CPV (cost per view for every 6 seconds).
The plus side to the newness of advertising on this social platform is that there is no minimum spend requirement. More self-service options are in the works, but TikTok currently doesn't have solid release dates announced.
Brand Takeover
This type of ad is the first thing a user sees when they open up the app. This option for advertising on TikTok brings your brand’s message front and center and can drive your audience to either an internal or external destination. The potential downside for this form of advertising is that as of right now this can only be used by one advertiser per day.
Hashtag Challenge
This is the most organic form of advertising marketers can use on TikTok. This solicits the type of behavior that is natural for the users to post and reshare material to the platform. This form of advertising utilizes user-generated content, by asking users to participate in this challenge. Challenges are very popular among the TikTok platform, typically a dance that goes viral and it recreated among the other users.
Branded Lenses
Branded lenses are something you have probably seen when on your personal Instagram pages and even on Snapchat. This type of advertising utilizes the AR capabilities on social media platforms. The benefit of using this form of advertising on TikTok is to boost your brand's message by putting it right into the widely popular filters
