Niche social networking platforms are what you and your brand should be looking into. These platforms are social media sites that target a subset of the general internet population. A social media projection for 2020 is that niche platforms will be just as beneficial if not more than other major platforms you may already be using. This is not to say that you should be abandoning your already established Instagram, Twitter, and Facebook profiles, but adopting the more user targeted platforms that are relevant to your brand.

What separates niche from major in terms of social media platforms, is that they oftentimes cater to a smaller, yet very passionate and vocal audience, where major platforms host a large audience but they are recognized as disenchanted. This is because social networking platforms are moving back to the direction they started, creating a space for small, intimate groups that share similar moments and away from major platforms that create ad fatigue, even recognized by Mark Zuckerberg himself. Ads and algorithm suggested posts crowd out the personal moments that users care about.

As of 2019, Facebook had lost 15 million users in two years, specifically the younger generation. That generation is moving to niche platforms, and also happens to be the future of online users.

International internet accessibility and user-generated content are also two other factors leading to the growth of niche platforms. This means that more internet access will be granted to regions that otherwise didn’t have it, opening up a whole new demographic of people searching for the topics that interest them. User-generated content is understood as articles, blogs, images and videos created by the user. Youth today are all content producers in niche social networking sites, which is something very attractive to them. Click here to see the Top 7 Niche Social Media Platforms.