Video content is taking over social media. Videos tend to be the most engaging content for media consumers. We saw a peak in this trend with the rise of the popular social media site, TikTok, where users ranging from children to adults post short, entertaining videos. Aside from video platforms like TikTok and Youtube, videos will dominate across the board on social media platforms.
Video is used for multiple different reasons across all social media platforms, which is what makes them so attractive to businesses and creators; Snapchat uses video to get information to people quickly, Facebook videos can gain so much user attraction that they compete with television, 65% of ad consumption on Instagram was generated from videos, a 655% increase since 2018, and Twitter videos come off as direct and reliable. Whatever reason you’re looking to boost your engagement on social media video is the clear way to go.
There was a study by Cisco who determined that by 2022, 82% of all online content will be videos. It’s important to start upping your video skills now, to get ahead of this quickly approaching trend on social media.
Ways to incorporate videos into your feed would be to utilize features like stories on Facebook and Instagram to get your message across quickly and then changing up your page’s feed to being more heavy on the video side.
Videos are expected to dominate the social media world because of how well you can get your story across to your audience. Aside from this, you can tell that same story multiple times yet they can look completely different when you use video. Video is versatile and engaging.
