Marketing

Who's on the Invite List

Who's on the Invite List

When you are having an event for your brand or company, you always wonder who should I invite? Of course, we have an idea who we should invite, but we just want to make sure that we cover all of our bases so that our event brings joy, positivity, and awareness to our guests and the Internet. I’m going to be telling you the three main groups of people you should have at an event that you are promoting your company or brand and why those groups of people are important to have at the event.

How To Communicate With Empathy During COVID-19

How To Communicate With Empathy During COVID-19

Determining how to navigate this pandemic can be tricky, so we’ve put together a few examples of how to communicate with empathy to your customers. Updates are critical in this time, but it is also important that you remember to remain considerate in regards to how frequently you post them and the voice behind the messages you send.

The Your Social Team Conference Experience 

The Your Social Team Conference Experience 

On October 5th, I had the opportunity to speak at the Your Social Team Conference.  My presentation was about 5 Ways Public Relations Can Help You Up Your IG Game. 

Create Aesthetic Instagram Pictures with Lightroom Presets!

Create Aesthetic Instagram Pictures with Lightroom Presets!

Whether we’re aware of it or not, almost all of our favorite Instagram accounts have something in common: they all have that pleasing, captivating filter on all their pictures. Learn more about how you can achieve the same beautiful look using Lightroom Presets!


Move Over Macro-Influencers

Move Over Macro-Influencers

 Due to their smaller following, attainability, and reliable opinions, micro-influencers are the next big marketing strategy for businesses trying to promote their product. 

Small Business Marketing: Must-Do's

Small Business Marketing: Must-Do's

Small Businesses make up a huge chunk of any economy. These are 3 non-negotiable marketing tactics for them to embrace.